We are all familiar with analytics. For most of us, it has been the bloodline for improving our company’s overall effectiveness. It visually communicates meaningful patterns in data that we could not otherwise understand. Analytical software helps us to know which departments are most successful, what sales techniques are most prosperous and how to best allocate our resources.
What happens when our data is stored in various locations?
What if we have too much data to be contained and quantified?
How do we stay organized with this influx of copious amounts of data that is being created on a daily basis?
“Did you know 90% of the world’s data was created in the last two years? There’s going to be 10 times more mobile data by 2020, 19 times more unstructured data, and 50 times more product data by 2020,” stated Salesforce founder and CEO Marc Benioff. He was referring to an IBM study that said 2.5 quintillion bytes of data are created every day.
To accommodate, many companies are utilizing third party providers for cloud storage. When all of our data is not properly harnessed and accounted for, our analytics programs quickly lose accuracy and relevance. This is a modern day phenomena referred to as the “Digital Divide.”
If you are experiencing this common problem, we’ve got good news for you! There is a common solution: cloud analytics.
Marc Benioff immediately recognized a clear need for a stronger data analytic software. As CEO of Salesforce, Benioff initiated the creation of the “Wave.” The Wave is Salesforce’s first Cloud Analytics Platform. He explains, “It collects and analyzes all the data sitting in the user’s database and provides insights that could lead to better business decisions. It’s also a lot faster and easier to use, compared to previous analytic software, allowing users to explore data more easily.”
You can click on a variety of visual displays providing you with direct and instant insight to your company’s performance from numerous angles. The Wave is extremely in depth and specific. This new platform allows you to understand a large quantity of data that has been collected and processed from multiple sources.
Forbes also agrees, “In the era of Big Data, mission-critical business functions such as customer engagement and business-to-business collaboration depend on cloud-based analytics. Insight that supports better, faster decisions is the primary benefit of cloud analytics – yet the cloud’s flexibility and scalability are also crucial.”
With deeper insight, precise results, ultimate security and lowered costs, what isn’t there to love about cloud analytics? I couldn’t image it any other way! Are you Familiar with Dropbox, Google Drive, Amazon Cloud, Apple iCloud, Box OneCloud, MediaFire, Miscrosoft Skydrive, or Spotify? The list could go on! Guaranteed you are currently a user of one of these thirty party cloud storage providers. Keeping up with the times is keeping up with the cloud. Now we are able to combine one of technology’s greatest resources with powerful insight of analytics.
The best part of it all, cloud analytics is easy to use! Don’t believe it? Watch this video posted by Marc Benioff, himself.