Email Broadcast

Don’t Get Your Internet Connection Shut Down for SPAMing!

Are you tired of putting time and money into structuring a business-to-consumer or business-to-business campaign using offline direct marketing techniques? Are you worried that your marketing team is going to get your IP address blacklisted for violating SPAM law? If it feels like your marketing attempts are falling on deaf ears – it’s because they probably are. On the other hand, with email marketing you can run an online marketing campaign with ease; and in half the time. This service enriches business communications, targets specific key markets, and is both cost-effective and environmentally friendly.

How does it work?

Email Broadcasts are simply emails that are delivered to a mass number of people, usually your “list” of people who have opted in to hear from you. They are emails that are naturally understood to nurture relationships that lead to happier customers and customer retention. There are three basic types of broadcast emails: promotional emails/sales blasts, newsletters and digests. With email marketing, you can easily and quickly reach target markets without the need for large quantities of print space, television or radio time or high production costs. Thanks to effective email marketing software, you can maintain an email list that has been segmented based on several factors including the length of time addresses have been on the list, customers’ likes and dislikes, spending habits and other important criteria.

What’s in it for me?

Reduce the chance of getting blacklisted. If your users are sending an email out to 100+ people, they have to be following SPAM laws in order for you to avoid getting your IP address shut down. Email broadcast providers are “whitelisted” and they make sure all emails follow the basic SPAM laws. The last thing you want is for your customers not to receive or have the chance to open your email.

Lighten your workload. Create a marketing communications piece in less time with fewer resources. This will allow you to easily create content to email to your customers.

Segment user and customer data information. Gain the ability to segment your database of customers or users with email. Send extremely targeted marketing campaigns, resulting in increased sales conversions. This allows you to target those customers that are harder to reach.

Save the planet with email marketing. Go green! Reduce paper waste and make a smart decision about your marketing tools. Instead of having to mail flyers, this will not only help the environment but will save you money on paper and stamps.

Better track sales and user engagement. Easily track your customer interactions and view how many people open your emails, click on links in emails or unsubscribe from emails. This helps you keep count of who opens your emails and try to target those that don’t differently.